Choosing the Right Tech Stack
When building a rank and rent business website, selecting the right tech stack is crucial for achieving optimal SEO results, ease of replication, and excellent server performance. Here are some essential components and considerations for your tech stack.
Here are some examples of the tools I'm thinking of using in my tech stack:
WordPress, Envato, Themeforest, W3layouts, UIcookies, FreeHTML5, UIdeck, Cruip, GeWorm, Zapier, Mailchimp, Make, Calendly, Github Pages, Cloudflare, Vercel, Surge, Netlify, Tiny Host
Importance of a Good Tech Stack for SEO
A well-chosen tech stack plays a significant role in SEO. The tools and platforms you use should enable the following:
- Fast Load Times: A fast, responsive website improves user experience and search engine rankings.
- SEO-Friendly Structures: Your tech stack should support easy integration of SEO best practices, such as schema markup, which enhances search engine understanding of your content.
- Easy domain name configurations: The tech stack must allow you to easily manipulate domain names to configure them with your servers or third-party services.
Ease of Use and Replication
For a rank and rent model to scale, you must replicate your website to optimize speed.
Once we rent out an asset, we can confidently use our streamlined template processes to produce a new one. For more details, you can read about building my first rank and rent asset in public.
The tech stack has to facilitate replication capacity.
The backend configurations and server setup server setups generally take time. Finding something that takes care of all that out of the box would be ideal.
Server Performance and Reliability
Good server performance is non-negotiable. Ensure your tech stack includes the following:
- Minimal downtime.
- Performance in terms of page loading speeds.
- A simple and automated HTTPS-certificated setup process.
Custom Integration of Schemas for SEO
Schema markup is vital for SEO as it helps search engines understand your content better. Your tech stack should allow easy schema implementation and customization.
Redirect Strategy
Your goal should be to have several keyword-optimized domains redirecting to your primary domain. Ideally, we would need a backend to set several domains on the same website.
Cost-Effectiveness
Lastly, keeping costs while optimizing for performance is essential for the best ROI.
For example, exploring the Moz Beginner's Guide to SEO can help understand cost-effective strategies.
Affordable hosting plans and decent storage capacity are parameters to consider when deciding.
Data management
Not only do we need some level of backend routing control, but we also need to be able to interface our backend with some data management tool.
Ideally, we want the tool to be lightweight, easy to edit data, and easily connectable to our backend. For more guidance, you can refer to Rank and Rent Part 1: Finding a City and Niche and Rank and Rent Part 2: Finding a Potential Client.
Further reading on optimizing your SEO can be found in resources such as the Google SEO Starter Guide and the Ahrefs SEO Basics.
Service
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